photo: designworklife.com
Many of my classmates mentioned that legos were what first inspired them to start designing and start thinking critically about design. However, when most people approach a set of legos they focus only on their intended use: to build and create by attaching the colored bricks to one another. This use is in no way limiting and opens up the designer to infinite possibilities.
photo: designworklife.com
When this toy is used in an unconventional way, the results can be surprising. The talented artists of Physical Fiction developed a lego letterpress. They used the iconic raised circles and squares of the lego bricks as a pixel-like element to create exciting and unusual prints. Lego and letterpress were clearly a match made in design heaven.
photo: designworklife.com
Designers must always remember to look at a project in an unexpected way and the results can often be extraordinary. Designing unexpectedly often requires taking risks—these risks don't always end in success. Designing unexpectedly also requires the designer to spend more time imagining, planning, and conceptualizing. For these reasons, designers often choose to go with safer designs that they already know will work. Just like the lego example, these conventional designs can often be brilliant; however, when one considers an unexpected use for everyday tools, the result can be extraordinary.
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